Why Pet Parents Are a Profitable Niche Market Your Brand Shouldn’t Sleep On
Over the last few years, the pet industry has grown exponentially. Not only are more families buying or adopting pets, but they’re also becoming more involved and concerned about the quality of care that their fur babies receive. Many people even consider their family pets as their children or grandchildren and treat them as such.
Even if your brand isn’t related to pet care or animals, there are still a lot of reasons why you’ll want to get the attention of pet parents.
Here are a few of them:
Pet Parents Spoil Their Pets More
While most people usually buy clothing, accessories, and treats for their actual children, many pet owners are buying similar products for their pets as well. These days, it’s not unusual for dogs to have personalized custom dog hats or for cats to have numerous toys at their disposal.
Indeed, pet parents won’t stop at providing their animal companions’ basic needs. Instead, they often go above and beyond to provide their fur babies with the best quality of life. This is even more apparent in families who take care of rescued or adopted animals.
With all that being said, these people don’t mind spending more when it comes to their furry companions’ comfort and happiness, as they are considered worthwhile expenses.
Pet Parents Are Incredibly Active on Social Media
When you visit social media, any kind of content that features a cute animal is sure to get a lot of engagement. And because pet parents frequently post about their fur babies on their social media feeds, their accounts often rack up likes and comments quite easily.
With so many online groups dedicated to sharing pet-related content, you could stand to gain a large following by promoting your business to pet owners and animal lovers. However, it can be easier said than done, as these people can tell if you’re trying too hard to market to them.
So before promoting your business to any pet-related group, try consulting some pet owners to gain some insight into what makes them tick. This way, you’ll be better able to create content that genuinely resonates with them.
Pet Parents Willingly Spend More for Their Pets’ Needs
Whether it’s for pet food or veterinary care, many people will shell out a lot of money for the sake of their fur babies’ health. In most cases, this market doesn’t mind paying a premium to ensure healthy food, regular cleaning and grooming, and top-notch veterinary care for their pets.
To that end, some pet parents even go as far as buying their products from small independent businesses. Additionally, those who don’t have the time to go out will still try to shop online just to be sure that their pet has everything that they need.
Given this, you can cater to pet owners by angling your marketing strategy to address their needs and concerns. You could even expand your product line to include pet-related products such as canine caps or dog leashes, with the hopes that they’ll eventually buy your main offerings down the line.
Pet Parents Are More Open to Getting Premium Pet Services
A decade ago, services like dog walking, pet sitting, dog training, pet transport, pet hotels, and pet styling seemed preposterous to most people. Nowadays, these are seen as convenient and even necessary services for certain kinds of people. They’re especially useful for those with busy lifestyles who don’t want to neglect their fur babies.
Broadly speaking, pet parents are willing to pay for these kinds of services if it can save them a lot of time and effort while ensuring that their pets’ specific needs are met. If you own a taxi-on-demand company, for example, you could start offering rides that cater specifically to people who want to bring their fur babies along.
Pet Parents Are Some of the Biggest Advocates for Animal Rights
In recent times, there has been a growing awareness regarding the ways animals are mistreated throughout various industries. And with pet owners being some of the most passionate advocates for animal rights, they often vote with their wallets. As a result, they’re willing to spend more to support brands that prioritize the welfare of animals.
While your brand may not necessarily be pet-related, you’ll want to make sure that none of your operations negatively affect any animals. Additionally, your business’s impact on the environment can directly affect wildlife. So whenever possible, try to look for eco-friendly alternatives to your processes, from production to delivery and transportation.
It’s also worth looking into animal welfare charities that you can support. You could even go as far as collaborating with them to come up with initiatives that advocate for animal welfare. Doing all these can help you gain the respect and the business of many pet parents.
The global pet industry has seen exponential growth over the last few years and shows no signs of slowing down anytime soon. So don’t miss out on this profitable niche. Start catering to pet parents before it’s too late.